Yes, really.

Before starting my design business, my husband and I spent two years working and living on a farm, learning how to run a small chicken business from the ground up. With no prior experience, I was thrown head-first into the realities of small business: basic bookkeeping, wholesale margins, pricing, stock, and how products actually make their way into people’s hands.

While there, I was set a challenge: take £10, make something, sell it, and turn a profit. I decided to create a range of “fancy” chocolate bars — from sourcing ingredients and calculating costs to designing the packaging and selling them at a local fair. That small experiment sparked something much bigger. I loved the whole process: the ideas, the design, the numbers, and the joy of seeing people choose something I’d made.

Creativity has always been part of my life. I’ve been making things for as long as I can remember, much to my parents’ concern whenever a craft programme came on TV. In 2012, I started a DIY blog, which gave me valuable experience in content creation and creative problem-solving, even though I eventually realised writing wasn’t where my strengths lay.

In 2014, I combined my graphic design skills (many taught by my father, a successful graphic designer), my love of playful, joy-filled visuals, and my growing business knowledge to launch Ooh I Like That Design — a colourful, illustration-led brand focused on designs that make people smile.

What began as a small range of greeting cards grew into over 120 designs stocked in more than 40 shops across the UK, alongside an online shop and Etsy store. I’ve also collaborated with retailers such as Cheerfully Given, creating design-led Christian products, and I’ve always been committed to more sustainable choices, with all cards packaged in biodegradable wrappers and paired with recycled envelopes.

Over time, the business has evolved. Today, Ooh I Like That Design is home to:

• Illustration-led products and wholesale ranges

• Greeting cards, prints and paper goods

• Children’s book illustration

• Freelance graphic design, including logos and visual identity

• Creative collaborations with brands, publishers and organisations

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Alongside this, I also run my art studio under Georgina Peters Art, where I create original, expressive paintings and art prints. While the two sit side by side, Ooh I Like That Design is where my designed, illustration-led work and products live.

At its heart, Ooh I Like That Design is about thoughtful design, joyful colour, and ideas that connect — whether that’s through a card, a product, or a creative collaboration.